Primary Test for Instagram Profile Campaign
Objective Increase profile visits Grow followers Drive engagement (likes, shares, comments) Generate leads through DM or website link Hypothesis Changing key elements on the Instagram profile will increase engagement and conversions. Test Variables Profile Bio Version A: A bio that focuses on "creative marketing solutions" with a call to action. Example: "π Grow your business with tailored marketing solutions. DM for a free consultation!" Version B: A bio that focuses on specific results you’ve achieved. Example: "π‘ 10K+ leads generated | Helping brands thrive | Let’s elevate your business π." Profile Picture Version A: Professional logo. Version B: A clean, personalized graphic with the agency name. Call-to-Action Link Version A: Link to the website homepage. Version B: Link to a specific landing page for free consultation or campaign offers . Metrics to Track Profile Visits Follower Growth Link Clicks (via Instagram Insights or UTM tracking) Engag...