Primary Test for Instagram Profile Campaign

 Objective

  • Increase profile visits
  • Grow followers
  • Drive engagement (likes, shares, comments)
  • Generate leads through DM or website link

Hypothesis

Changing key elements on the Instagram profile will increase engagement and conversions.

Test Variables

  1. Profile Bio

    • Version A: A bio that focuses on "creative marketing solutions" with a call to action.
      Example: "🚀 Grow your business with tailored marketing solutions. DM for a free consultation!"
    • Version B: A bio that focuses on specific results you’ve achieved.
      Example: "💡 10K+ leads generated | Helping brands thrive | Let’s elevate your business 🚀."

  2. Profile Picture

    • Version A: Professional logo.
    • Version B: A clean, personalized graphic with the agency name.

  3. Call-to-Action Link

    • Version A: Link to the website homepage.
    • Version B: Link to a specific landing page for free consultation or campaign offers.

Metrics to Track

  1. Profile Visits
  2. Follower Growth
  3. Link Clicks (via Instagram Insights or UTM tracking)
  4. Engagement Rate (likes, comments, saves, shares)

Test Duration

  • 1-2 weeks for each variation to collect sufficient data.

Test Execution

  1. Update the profile with Version A for Week 1.
  2. Update the profile with Version B for Week 2.
  3. Promote the profile through targeted Stories, Reels, or Posts.

Analysis

Compare the performance of both variations using Instagram Insights:

  • Which version attracted more profile visits?
  • Which version generated more link clicks or DMs?
  • Which led to higher follower growth?

Outcome

The winning combination will help guide future profile optimizations for Pixel Pulse Media to improve campaign performance.

Let me know if you want help drafting specific captions or creative ideas! 🚀

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